Agent Student Lettings - Dos and Don'ts


As an agent working within student lettings, it is important to understand the dos and don'ts of the industry. The student letting market is a competitive and rapidly changing industry, which makes it essential for you to stay ahead of the game. This article will provide you with tips and tricks to ensure your business stands out from the competition, and potential students are more likely to choose your service.


Do - Provide a Comprehensive Service

Students require a comprehensive service when it comes to finding accommodation. As an agent student letting company, you should provide a full-service solution to meet the needs of your customers. This includes helping students find a property, arranging viewings, and providing support throughout the tenancy. By offering a complete service, you will not only attract more customers, but you will also retain them for longer.


Do - Invest in Your Online Presence

In today's digital age, it is essential to have a strong online presence. This includes having a modern and user-friendly website, active social media channels, and investing in SEO. By investing in SEO, you can ensure that your website ranks higher in search engine results pages, making it more visible to potential customers. This can result in increased traffic to your website, and ultimately more customers.


Do - Focus on Customer Service

Customer service is paramount in the student letting industry. Students are often renting for the first time and may require extra support throughout the process. By providing exceptional customer service, you can ensure that your customers feel valued, and they are more likely to recommend your service to others. It is also essential to listen to feedback and make improvements based on customer suggestions.


Do - Be Transparent with Fees and Charges

Students are often on a tight budget and require transparency when it comes to fees and charges. As an agent student letting company, it is important to be upfront with all fees and charges, including any hidden costs. By being transparent, you will build trust with your customers and avoid any unexpected costs that could damage your reputation.


Don't - Ignore Maintenance Issues

Maintenance issues can arise at any time during a tenancy, and it is important to address them promptly. Ignoring maintenance issues can lead to further damage and potentially dangerous situations. It is important to have a system in place to address maintenance issues, and to ensure that tenants are aware of the process.


Don't - Neglect Property Inspections

Regular property inspections are important to ensure that your properties are being looked after by your tenants. Neglecting property inspections can lead to damage and a reduction in the value of your properties. It is important to have a system in place for regular inspections, and to provide feedback to tenants to help them maintain the property to a high standard.


Don't - Overlook Legal Requirements

As an agent student letting company, it is essential to comply with all legal requirements. This includes complying with health and safety regulations, ensuring that properties are in a good state of repair, and protecting tenants' deposits. Failure to comply with legal requirements can result in hefty fines, damage to your reputation, and potentially legal action.


In conclusion, by following these dos and don'ts, you can ensure that your agent student letting company stands out from the competition. Providing a comprehensive service, investing in your online presence, focusing on customer service, being transparent with fees and charges, addressing maintenance issues, conducting regular property inspections, and complying with legal requirements are essential to the success of your business.