As an investor in lettings for students, you understand the importance of selecting the correct investment, in the right place for the right price; you’ve considered rental laws and rental prices, but how much thought have you put into your chosen outlets when it comes to advertising your property? This multi-billion pound sector is thriving but competitive, so to stand out from the crowd, you need to use your business savvy and advertise your student accommodation via the best possible letting agents for you. You can opt for a general letting agency, but a student rental specialist means that you benefit from expert advice in your chosen sector and a higher chance of success.
So, why is it better to use someone who knows the market well, rather than a general agency?
Knowledge is Power
The main advantage to using specialist student letting agents is that they know the market inside out. This means that not only do they understand the legal system and your rights and expectations as a landlord; they also understand client demand and follow property trends. With a proven track record in matching the right tenants with the right property, a student letting agency knows where student properties are thriving, and how you can get the best return of investment. In short, they always have your specific business interests at heart.
Cutting Edge Online Approach
The internet is the first place that students and their parents look for new student accommodation, but the online world is ever-changing and it can be difficult to stay on top of the latest social media trends. Using a student specialist letting agency means that they maintain this area, using data driven research and the latest online tools to maximise exposure. This means that your property will reach more potential tenants and have the best possible chance of being filled.
Targeted Marketing for the Right Tenants
Getting in front of the right audience, at the right time and in the right way, is essential. You want to want to have your student flats and student houses rented by reliable tenants and an experienced student letting agency will get you in front of your potential audience. Rather than old-fashioned high street agencies, your online student specialist letting agents will use the latest social media and online tools to reach its student audience on a global scale in seconds. The best student letting agents will also establish partnerships with universities, ensuring that student listings on their database are the first port of call.